Super Rat Machine Works Design

Super Rat WebsiteOne of the best things about working in the creative industry is the luxury of being surrounded by amazingly passionate people. One of those people is Phil Wasson. I’ve known Phil for more than a decade now and his craftsmanship with all things metal is next to none. Over the years, I’ve collaborated with him on various projects including magazine articles, living situations, cooking recipes, you name it. A few years ago, he launched Super Rat Machine Works, a machine shop specializing in high-end, revolutionary BMX components.

This weekend, Phil and I sat down to rethink, redesign and reevaluate both the Super Rat website and the future business model of Super Rat’s online operation. If you ride BMX, or are at all interested in online business, you should keep tabs on Super Rat Machine Works in the coming months. Just yesterday, we launched the new website, which uses WordPress as the CMS and a modified version of my Monochrome theme that I sell at Graph Paper Press. You can expect some innovative products from Super Rat Machine Works in the coming months.

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